Black Friday 2025: 6 Tips to Get Your Business Ready

The holiday season is just around the corner, and the festivities are already kicking off with Black Friday 2025. This is a prime opportunity to acquire new customers, clear out your inventory by reactivating past buyers, and above all, boost your revenue! In this article, we break down 6 tips to successfully prepare for Black Friday 2025. The goal isn’t to slash prices on everything, but to take action while protecting your brand image, customer engagement, and most importantly, your margins! Get ready for this marketing marathon that will run until early 2026 for promotional offers—though leveraging your data will keep you busy for a good part of 2026.

1 – Build Your Hype by Starting Early!

To crush your Black Friday and launch a marketing campaign that will sustain you until early 2026, planning your actions well in advance is crucial. First things first, you need to keep the exact date in mind: Black Friday 2025 kicks off on November 28, 2025.

To build momentum ahead of time, you can leverage several key tactics:

• – Carts and Wishlists: Consumers are actively hunting for deals. Many of them already have pre-filled carts or items saved in their wishlists. This consumer behavior gives you an advance look at exactly which products and/or services you should discount.

• – Customer Early-Access Offers: Building on the previous point, this is your chance to target your VIP customers. Let them know they have priority access to exclusive deals. Naturally, this requires having a pre-segmented VIP customer list.

• – Social Media Strategies: Foster a sense of exclusivity among those who are most engaged with your brand. Don’t hesitate to publish content tailored around this theme across all your communication platforms. To inspire you, we have gathered examples used by the British brand REPRESENT (countdown posts leading up to the launch, pre-registration pages, etc.).

2 – Prepare and Leverage Your UGC for Black Friday

Consumers are far more inclined to buy when they see validation from their peers. Whether it’s customer reviews or shared content, don’t hesitate to feature them across your website, as well as right on your product pages if you are using a display solution. When it comes to making a purchase, a vast majority of consumers—and you are probably one of them—actively hunt for feedback from other customers.

To boost your conversions during this period of fierce competition and high revenue potential, stack the deck in your favor. If you are using UGC from Instagram posts, make sure to ask your customer creators for usage rights so you can legally reuse their content on your site or social channels. The last thing you want is to deal with a copyright or consent crisis in the middle of Black Friday.

3 – Technical Performance Audit

With the holiday shopping season kicking off with Black Friday, performing a thorough website audit is imperative to prevent any user friction. Beyond making sure your site is accessible and your SSL certificate is up to date, everything needs to be flawless. Just like checking your tires before going on a road trip, keep these two critical checkpoints in mind to ensure smooth operations.

a – Page Load Speed

Unless your visitors have unlimited patience, your site needs to load fast. If it doesn’t, you risk losing sales to your competitors. First, run a quick test using tools like Google’s PageSpeed Insights to check your site’s performance. Second, make sure to compress your images so they don’t slow down your load times. It might sound like over-the-top micro-management, but it’s a vital starting point.

b – Mobile Responsiveness

With 70% of purchases now made via smartphone, our direct recommendations are to:

• Optimize your ad formats for mobile screen sizes (e.g., your Stories, paid Ads).
• Audit the most critical page on your website: your payment page, more commonly known as the Checkout.
• Ensure that your pop-ups do not disrupt the customer journey.

In short: Test everything!

4 – Focus on the Post-BFCM Retention Strategy

Your website is about to welcome a massive influx of new buyers—meaning a whole new pool of people to retain. You’ve likely spent a lot of time, energy, and money to get them here; now, it’s time to convert that traffic into long-term value. This step is critical and must look well beyond Black Friday itself. This period, known as post-BFCM (Black Friday Cyber Monday), is highly strategic for brands. It is imperative to design a tailored approach specifically for this customer segment.

Here are examples of tactical actions for a post-BFCM strategy :

– Monitor Your Email Deliverability: :

This is arguably the most critical element! As you onboard new customers, ensure your setup with your Email Service Provider (ESP) is fully operational and your emails are landing exactly where they should. You could have the best email marketing strategy on the market, but if your messages all end up in the spam folder, it will be an absolute flop.

– Refine Your Email Flows :

A first-time buyer who just purchased from your site doesn’t necessarily know your brand yet. It is wise to set up an email sequence tailored to their specific purchase. If you sell a night cream that takes 30 days to show results, there is no point in asking for a product review 4 days after delivery.

– Leverage Cyber Monday :

With Black Friday falling on November 28 and Cyber Monday on December 1, you have a perfect window of opportunity to stretch your marketing strategy. You can either introduce a completely new promotional phase (for instance, including products that were excluded from Black Friday discounts) or allocate 60% of your promotional discounts to Black Friday and unlock the full 100% for Cyber Monday.

– Convert Buyers into Loyal Customers :

The goal here is to funnel as many of these new customers as possible into your loyalty program. Your loyalty program is your single best tool for driving retention. Don’t hesitate to use Tagether’s loyalty platform to incentivize customers to join your program in exchange for rewards. This will give them an excellent reason to come back !

– Collect Reviews :

Staying aligned with what you sell, remember to ask for reviews. To remain credible regarding your product promises—especially for beauty products—make sure to wait out the timeframe you advertise for the first results to appear. However, nothing stops you from asking for a review right away regarding the shopping experience rather than the product itself.

5 – Think About Christmas During Black Friday

Black Friday and Cyber Monday are key dates when consumers are already crossing off their Christmas shopping lists. To make their lives easier, give them gift ideas, and seize additional revenue opportunities, it is smart to build dedicated collections on your site, such as: “Gifts Under $25,” “Gifts for Her,” or “Gifts for the Eco-Shopper.” By leaning into the mindset of gift-giving, you guide consumers through their holiday shopping and set up the perfect opportunity to retarget them later !

6 – The Bottom Line

Once the intense Black Friday and Cyber Monday period wraps up, measure the impact of the strategies you implemented and start leveraging your newly acquired customer data. Your CRM and marketing teams will have plenty of raw material to fuel your retention strategy and power upcoming marketing events.

After this phase, you can activate the other levers mentioned earlier, such as review generation, or boost post-purchase engagement by prompting your customers to take action as brand advocates.

Finally, you can analyze your customers’ shopping carts to deploy targeted upsell strategies that drive repeat purchases. A customer bought a candle for their living room but skipped the matching holder? Another picked up a pair of sneakers but left out the cleaning kit? These are all clear-cut opportunities waiting to be captured. Now is the time to take advantage of them !

Conclusion

Crushing your Black Friday is the result of a well-defined, upfront strategy that stretches far beyond November 28. By embracing this comprehensive preparation—involving your social media, marketing, and technical teams—you give your brand the best chance to turn Black Friday into a high-value marketing event that fuels your CRM, boosts your finances, drives customer engagement, and elevates the rest of your year-end sales operations.

The Tagether Team.