Tagether blog

MARKETING

Earned Media Value (EMV)? Definition, Methods & Free Calculator

What is Earned Media Value? It is a metric used to assign a monetary value to all of your brand's organic interactions generated by third parties.

MARKETING

How to Drive Customer Acquisition on Instagram: A Guide for New Brands

Converting on Instagram is a process that develops over time. Explore the key steps to design your strategy effectively, saving time and money while using the right marketing levers.

Influence Marketing

Brand Awareness: What Is It and How to Build It?

Consumers face an ever-harder choice when shopping. Competition is fierce to occupy the top spot in your prospects' minds. Brand awareness is decisive — here's how to work on it.

Influence Marketing

4 Ways to Collect UGC From Your Customers

Adding authenticity to your brand may seem daunting, but there are proven levers to build credibility. Here are 4 ways to collect UGC from your customers.

Social commerce

6 Marketing Trends in 2024: VR, AI, UGC, Live and Authenticity

2024 promises to be a vibrant year for marketing. Emerging technologies are shaking up best practices, while authenticity — nearly impossible to fake — remains essential for consumers.

Avis client

Turning Customers Into Brand Ambassadors: Why It Matters

Turning customers into ambassadors is the most effective conversion channel on the market. Between acquisition and loyalty, what are the real stakes behind brand ambassadors?

Instagram Strategy

6 Keys to Boosting Your Local Store’s Revenue on Instagram

Local businesses increasingly need effective strategies to attract nearby customers. Instagram is now a key channel — discover 6 keys to unlock its full potential for your store.

Influence Marketing

UGC Conversion Rates for Brands : What to Expect

UGC significantly improves conversion rates for Retail brands. Why? By how much? And which types of UGC are the most effective? We break it down.

Commerce de Proximité

5 Reasons to Use Instagram for Local Business Growth

With social media usage on the rise, every business must have a presence — especially local retailers. Instagram offers a unique, powerful platform to promote your shop.

Influence Marketing

User-Generated Content : Benefits and Challenges for Brands

Consumers are constantly connected. UGC has emerged as a cornerstone of modern marketing. Let us examine the advantages and challenges of user-generated content for brands.

Influence Marketing

Why User-Generated Content (UGC) Is the Ultimate Deciding Factor in the Customer Journey

User Generated Content acts as powerful social proof. Discover how and why UGC is so decisive in driving consumers to complete a purchase.

Communication

What Is User-Generated Content (UGC)? Definition, Value, and Brand Examples

UGC is a term that has become increasingly popular in content creation and influence marketing departments. But what exactly is User Generated Content?