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MARKETING

Black Friday 2025: 6 Tips to Get Your Business Ready

The end-of-year festivities are approaching fast and Black Friday 2025 is already kicking things off. We've gathered 6 practical tips to make this event a success for your brand.

MARKETING

Earned Media Value (EMV)? Definition, Methods & Free Calculator

What is Earned Media Value? It is a metric used to assign a monetary value to all of your brand's organic interactions generated by third parties.

MARKETING

How to Drive Customer Acquisition on Instagram: A Guide for New Brands

Converting on Instagram is a process that develops over time. Explore the key steps to design your strategy effectively, saving time and money while using the right marketing levers.

Communication

What Is User-Generated Content (UGC)? Definition, Value, and Brand Examples

UGC is a term that has become increasingly popular in content creation and influence marketing departments. But what exactly is User Generated Content?

MARKETING

The Strategic Value of Customer Reviews : How Real Peer Feedback Drives Retail Conversions

88% of consumers check reviews before buying according to an IFOP study. Shoppers trust authentic reviews far more than advertising. So how do you get them?

MARKETING

The Power of Instagram Mentions: Why Customer Tags Are Your Best Digital Word-of-Mouth

Customers mentioning your business page on Instagram is the modern version of word-of-mouth. What is really at stake when it comes to Instagram mentions for your brand?