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Turning Customers Into Brand Ambassadors: Why It Matters

Turning customers into ambassadors is the most effective conversion channel on the market. Between acquisition and loyalty, what are the real stakes behind brand ambassadors?

Fidélisation

Social Media Customer Retention: Turning Followers into Buyers

For businesses, social networks are also a powerful tool for improving customer loyalty. Which techniques should you adopt to make this connection work?

Communication

Beyond the Grand Opening : A Strategic Guide to Building a Profitable and Sustainable Retail Business

Opening a store in the 21st century is no longer enough on its own. More than ever, you need to build brand awareness, attract customers and build loyalty to reach profitability.