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UGC

How Generative AI Is Transforming UGC

The rise of UGC in recent years is at a turning point for social media teams. Will the authenticity behind real UGC be disrupted by generative AI? Dive into this first instalment.

Loyalty

Sex Toys and UGC: A Winning Duo to Boost Your Online Store

Unlike alcohol or tobacco, sex toys are not restricted by the Évin law. Good news: you can use UGC to boost your communication without fear of legal issues — though some rules still apply.

Influence Marketing

4 Ways to Collect UGC From Your Customers

Adding authenticity to your brand may seem daunting, but there are proven levers to build credibility. Here are 4 ways to collect UGC from your customers.

Influence Marketing

UGC Conversion Rates for Brands : What to Expect

UGC significantly improves conversion rates for Retail brands. Why? By how much? And which types of UGC are the most effective? We break it down.

Influence Marketing

User-Generated Content : Benefits and Challenges for Brands

Consumers are constantly connected. UGC has emerged as a cornerstone of modern marketing. Let us examine the advantages and challenges of user-generated content for brands.

Influence Marketing

Why User-Generated Content (UGC) Is the Ultimate Deciding Factor in the Customer Journey

User Generated Content acts as powerful social proof. Discover how and why UGC is so decisive in driving consumers to complete a purchase.

Communication

What Is User-Generated Content (UGC)? Definition, Value, and Brand Examples

UGC is a term that has become increasingly popular in content creation and influence marketing departments. But what exactly is User Generated Content?

MARKETING

The Strategic Value of Customer Reviews : How Real Peer Feedback Drives Retail Conversions

88% of consumers check reviews before buying according to an IFOP study. Shoppers trust authentic reviews far more than advertising. So how do you get them?